Re-imagined Easy Instalments

Re-imagined Easy Instalments

About Ninjacart

About Ninjacart

Ninjacart is a leading agri-tech company in India, specialising in transforming the fresh produce supply chain. The company connects farmers directly with retailers, restaurants, and other businesses through an efficient, technology-driven platform. By eliminating intermediaries, NinjaCart ensures fair prices for farmers and fresh, high-quality produce for consumers. Additionally, NinjaCart provides financial support to resellers and retailers, offering them credit.

My Role

Product designer -

Interactions, User Flows, Prototyping, Research and testing

Team

Product Manager - 01
frontend Developer - 03

backend Developer - 02

Duration

6 weeks

Backstory

Backstory

In September 2022, we launched our proprietary QR account, enabling users to collect payments seamlessly. Two months later, we introduced Easy Instalments (often known as EDI), a loan product integrated with the QR account. However, we encountered significant issues with the QR account, leading to a loss of users and impacting the easy instalments business model.

What is Easy Instalments (often known as EDI)?

Easy Instalment is a loan product designed based on the amount collected through the QR account. For instance, if a user collects an average of 2000 rupees daily via QR, the rule engine suggests a loan limit ensuring the daily instalment remains under 2000 rupees. Easy Loans features two programs:

Full Program

Eligibility: Regular QR usage and an excellent CRIF score.

Loan Limit: Up to 5 lakhs.

Mass Program

Eligibility: New QR users with low CRIF scores.

Initial Loan: 25,000 rupees and limit increases based on repayment behavior and QR usage

Eligibility: New QR users with low CRIF scores.

Initial Loan: 25,000 rupees and limit increases based on repayment behavior and QR usage

Eligibility: New QR users with low CRIF scores.

Initial Loan: 25,000 rupees and limit increases based on repayment behavior and QR usage

Introducing Easy instalment in QR

Introducing Easy instalment in QR

Loans disbursed in first 6 months

2,000+

75%

Retention of QR users.

Unfortunately we started facing problems with our QR account which led us to shut down the whole QR operations eventually but on the other hand users loved Easy instalments (often known as EDI) and we have to figure out a way easy instalment alive and running.

Unfortunately we started facing problems with our QR account which led us to shut down the whole QR operations eventually but on the other hand users loved Easy instalments (often known as EDI) and we have to figure out a way easy instalment alive and running.

Problem Space

Problem Space

Given the high demand for easy instalment and the QR account no longer being operational, we needed to find a solution to revive and sustain the easy instalment program.

Given the high demand for easy instalment and the QR account no longer being operational, we needed to find a solution to revive and sustain the easy instalment program.

Research

Research

This was our chance to start from scratch and re-imagine the whole flow. So, we started by research

Competitors analysis (Secondary Research)

Competitors analysis (Secondary Research)

Heuristic elevation (Secondary Research)

User Interviews (Primary Research)

Heuristic elevation (Secondary Research)

Heuristic elevation (Secondary Research)

Heuristic elevation (Secondary Research)

Heuristic elevation (Secondary Research)

Heuristic elevation (Secondary Research)

Heuristic elevation (Secondary Research)

Key Insights

Key Insights

Take a deep dive in my research findings and how I narrow down the problem statement

Take a deep dive in my research findings and how I narrow down the problem statement

Goals

Business goals

Revenue generation and market expansion

Customer retention and engagement

Customer retention and engagement

Sustain Easy instalments

Design goals

Improved user experience

Clear communication

Clear communication

Accessibility

We found a way to keep “Easy Instalments” alive which is a loan based on the bank statement.

we onboarded existing lenders and a few new lenders as well.

We found a way to keep “Easy Instalments” alive which is a loan based on the bank statement.

we onboarded existing lenders and a few new lenders as well.

We found a way to keep “Easy Instalments” alive which is a loan based on the bank statement.

we onboarded existing lenders and a few new lenders as well.

Solution

Solution

Easy instalments in NTC

Easy instalments in NTC

Given the high demand for EDI and the QR account no longer being operational, we needed to find a solution to revive and sustain the EDI program.

Discoverability

Discoverability

Application

Application

Loan offer

Personal & Business details

Loan amount and instalment plan selection

Review and final step

States of loan application

Active Loan screen

User Testing

Location

Huskur market

Participants

04 users

Objective

To gather feedback on the overall experience of

Application process

Active loan screen

Repayment flow

Insights

Impact

Learnings

User-Centric Design

The importance of involving users in the design and testing phases to create solutions that meet their needs and expectations.

Iterative testing and feedback loops are crucial for refining the product and ensuring it delivers a seamless user experience.